BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Durham Business Group - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.deelunn.co.uk
X-WR-CALDESC:Events for Durham Business Group
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20130331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20131027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20140330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20141026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20150329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20151025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20141125T090000
DTEND;TZID=Europe/London:20141125T130000
DTSTAMP:20260505T084359
CREATED:20140813T131155Z
LAST-MODIFIED:20140813T131155Z
UID:1412-1416906000-1416920400@www.deelunn.co.uk
SUMMARY:Digital Marketing - Decoded
DESCRIPTION:DIGITAL MARKETING – DECODED\nDigital Marketing enables your business to reach a far greater audience more quickly and cheaply than ever before.  Dolezal Consulting brings you a half-day workshop designed to ‘decode’ the jargon: what it means\, how it works together\, how you can use it to grow your own business. \nIn this half-day workshop includes: \nWelcome to the Digital Marketing Landscape \nIf you are going to navigate your way through the landscape\, then you’ll need a map.  This session introduces the digital marketing landscape and explains how the various tools\, tactics and territories interconnect. \nSearch Engine Optimisation and What Recent Changes Mean for You \nYour website is one of your main weapons of attraction and where your best content should live\, but if you can’t be found… how can you hope to win customers?  Google’s new Hummingbird algorithm has marketers in a spin\, but this session explains how to attract customers to your website and gain their trust\, as well as Google’s. \nDigital Marketing Tactics and How they Work with Each Other  \nThere are a variety of paid and free digital marketing tactics at your disposal\, but which to chose?  This session will introduce Pay Per Click & Online Advertising\, Social Media\, Email and Mobile Marketing – all great tools for customer acquisition and retention – low or no cost options and alternatives to print\, exhibitions and direct marketing. \nWhat Googles Analytics is Trying to Tell You \nThe great thing about digital marketing is the metrics.  It’s now easier than ever to see how effective your online marketing activities are.  Google Analytics and marketing metrics may be new to you\, so this session will guide you through web analytics and other data sources to better understand website visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them improve your digital activities. \nThis half-day session aims to give you a clear understanding of how Digital Marketing fits in with your website and current marketing activities\, as well as being an excellent introduction to the later workshops on Inbound Marketing\, Email Marketing and Social Media. \nPlease feel free to bring your laptops\, iPads and any other devices on the day. \nInvestment\n1/2 day session with refreshments and buffet lunch – £80\nDurham Business Club member / Durham Office Services client – £72\nPrices are exclusive of VAT \nInterested in attending multiple sessions – special discounts available – Contact Jessica on 0191 3755700 \nPresenter – Joanne Dolezal\, Dolezal Consulting \n \nJoanne Dolezal is lead consultant at Dolezal Consulting and a lecturer in Digital Marketing at NESMA\, helping to deliver programmes for Digital Marketing Institute and Chartered Institute of Marketing.  Joanne holds an MA Marketing and Professional Diploma in Digital Marketing.  Joanne has worked across the public sector\, private sector and with charities on marketing\, branding and communications. \nDolezal Consulting provides marketing driven business growth using an improved strategic focus\, a clear marketing plan and delivery through the best possible channels for your business and budget. \n\nBook Now\n \nSell Tickets Online through Eventbrite
URL:https://www.deelunn.co.uk/event/digital-marketing-decoded/
CATEGORIES:Business Skills Builder
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20141111T090000
DTEND;TZID=Europe/London:20141111T130000
DTSTAMP:20260505T084359
CREATED:20140818T110241Z
LAST-MODIFIED:20140818T110241Z
UID:1455-1415696400-1415710800@www.deelunn.co.uk
SUMMARY:Linkedin for Success
DESCRIPTION:LINKEDIN FOR SUCCESS\nWith over 300 million users\, LinkedIn is a powerful resource for you and your organisation. \nThis half day course will help you get all of the fundamentals of your own LinkedIn account set up to achieve your goals on LinkedIn. You will learn how to translate your current commercial and business skills and use them on LinkedIn. \nThe course will cover the following key areas: \n\nUnderstanding what you can use LinkedIn for\nGetting your profile set up correctly\nFinding existing contacts and starting your online network\nFinding groups\nUsing a proven\, successful process to find the right new contacts\nFinding\, connecting and arranging meetings with key contacts\nRefining your profile to best effect and raising your profile with key contacts\nUsing search (and advanced) searches to find new contacts\nUsing the MiNe © model to maximise your impact with existing online contacts\n\nAt the end of the session you will have all of the fundamentals of your own LinkedIn account set up ready  to achieve your goals and succeed on LinkedIn. \nInvestment\n1/2 day session with refreshments and buffet lunch – £110\nDurham Business Club member / Durham Office Services client – £99\nPrices are exclusive of VAT \nInterested in attending multiple sessions – special discounts available – Contact the team on 0191 3755700 \nPresenter – Nevil Tynemouth\, New Results Training\nNevil has over 29 years experience in sales and selling during which time he has been involved in the launch of two major brands in the UK\, Dyson and Blackberry\, and worked as part of a FTSE100 management team for nearly a decade. \nLeaving the corporate life Nevil set up New Results Training based on the belief that everyone has the opportunity to grow\, develop and improve and that everyone can achieve their potential with the right mix of skills\, knowledge and behaviour. \n  \nBook Now\n \nOnline Ticketing for Linkedin for Success powered by Eventbrite
URL:https://www.deelunn.co.uk/event/linkedin-for-success/
CATEGORIES:Business Skills Builder
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20141010T090000
DTEND;TZID=Europe/London:20141010T130000
DTSTAMP:20260505T084359
CREATED:20140811T143922Z
LAST-MODIFIED:20140811T143922Z
UID:1390-1412931600-1412946000@www.deelunn.co.uk
SUMMARY:GROWTH AND YOUR BUSINESS SUCCESS – WHAT IT IS & WHAT IT TAKES
DESCRIPTION:GROWTH AND YOUR BUSINESS SUCCESS \nExploring what success looks like for you & for your business. \nIn today’s highly challenging\, highly competitive markets\, understand the vital importance of planning your success\, versus leaving it to chance. Find the right way forward to optimise on key opportunities in your market place. \nLearn how to put a highly effective sales & marketing plan in place to deliver on your personal ambitions. \nSpend time focusing on the key elements of success for your business – CLARITY & PURPOSE: \n\nwho are you customers\,\nwhere are they\,\nwhat’s your offer\,\nhow will you differentiate yourself\nhow will you deliver\n\nAlso take the time to consider who are the key people you need to help you succeed and what skills might be required? \nPresenter – Jackie Wade\, Winning Sales\nJackie Wade\, Managing Director of Winning Sales\, is the inspirational and passionate sales expert from Dublin. Committed to ethical and professional selling practises\, Jackie is focused on helping businesses succeed in highly competitive marketplaces. Her extensive personal track record in global sales\, coupled with a wealth of experience training and coaching thousands of sales people across a range of businesses\, ensures she is talking real world practical stuff\, versus the common rhetoric we come to expect from other “sales gurus ”. \n  \n\nInvestment \n1/2 day session including refreshments and buffet lunch – £110\nDurham Business Club member / Durham Office Services Client – £99\nPrices are exclusive of VAT \nInterested in attending multiple sessions – special discounts available – Contact Jessica on 0191 3755700 \nBook Now \n\n \nOnline Ticketing for Growth and Your Business Success powered by Eventbrite
URL:https://www.deelunn.co.uk/event/growth-and-your-business-success-what-it-is-what-it-takes/
CATEGORIES:Business Skills Builder
END:VEVENT
END:VCALENDAR